Notes from the Atelier.
The status quo guarantees compromise. This is where we publish our uncompromised thoughts on high-end business, digital asset valuation, and the three costly liabilities most luxury brands accept without question. Essential, provocative reading for those who prioritize permanence over quick fixes.
How to Create a Successful Brand Identity
Your brand identity is what sets you apart from your competitors and makes you memorable to your customers. It's the sum total of all of the elements that make up your business, including your name, logo, tagline, messaging, and visual identity.