the editorial edit
The Editorial Edit. A meticulous one-week refinement for the evolving brand.
Your website is a living digital home, not a static monument. As your business matures, your voice sharpens, your services shift, and your aesthetic evolves. The Editorial Edit is designed to ensure your digital presence moves at the same pace as your ambition—realigning your site with the person you are today.
the beauty of evolution
here is a specific kind of magic that happens about a year into a business. You’ve settled into your craft, you’ve likely captured new imagery, and you’ve refined how you speak to your audience.
An Editorial Edit is your opportunity to bring those new layers into your digital space. We aren't rebuilding; we are elevating.
You’ve invested in fresh photography and brand visuals. I ensure they are curated and layered into your design with intention, not just "uploaded."
honoring new assets
If your mission or "About" story has deepened, we realign your copy and flow to match your current perspective.
refining the narrative
You’re introducing new high-level services or gracefully retiring old ones to make room for what’s next.
your offerings have shifted
You want to add a curated Shop to sell digital products or physical goods without a total site overhaul.
you’re ready to scale
You’re ready to start a Blog or a "Journal" section to share your expertise and improve your SEO.
you’re ready to find your voice
Why entrust your edit to a designer? You know your business better than anyone, but "tweaking" your own site often leads to a patchwork feel.
When you work with me for an Editorial Edit, you aren't just getting technical updates—you’re getting Art Direction. I look at your site with a fresh, professional eye to ensure every new service, photo, and paragraph feels like a cohesive part of a high-end whole. I handle the "how" so you can stay focused on the "why."
what we offer
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Every Edit Includes
The Vision Audit: A deep-dive session where we realign your business goals with your digital presence.
Art Direction & Curation: I don’t just swap photos; I curate your new imagery and copy to tell a cohesive, high-end story.
Mobile Refinement: A meticulous sweep to ensure your site feels as graceful on a phone as it does on a desktop.
Friction Removal: Fixing those "one day" glitches—broken links, messy spacing, and outdated footer info.
SEO Groundwork: Updating page descriptions and image alt-text to reflect your current keywords.
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The Squarespace Refinement
Focus: Creative Freedom & Narrative
Squarespace is where we break the "template" feel. Since the platform allows for more fluid layouts, this edit is about adding personality and custom art direction.
Layout Evolution: Moving beyond standard blocks to create "editorial" compositions that feel like a magazine.
Service Expansion: Expertly adding a Blog/Journal or a Scheduling system that matches your brand’s aesthetic.
Portfolio Depth: Re-organizing your work galleries to highlight your most recent (and most relevant) projects.
Style Maturity: Fine-tuning typography, custom CSS for unique touches, and color palette updates.
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The Shopify Optimization
Focus: Elevating the Commerce Experience
Shopify edits are about working intelligently within your theme’s framework to make it feel expensive and effortless.
Theme Optimization: Maximizing the features of your current theme to ensure it doesn't look "out of the box."
The Shop Launch: Setting up a small, curated storefront or refining your current product organization for better flow.
Conversion Polish: Cleaning up the path from "Home" to "Checkout" to remove any visual clutter or hesitation.
App & Feed Cleanup: Reviewing your apps and integrations (like Instagram feeds) to ensure they aren't slowing down your site or your style.
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The Seven-Day Timeline
Visualizing the week makes the investment feel tangible and fast.
Monday: The Kickoff & Audit We review your Vision Audit results. You hand over your new photos, updated copy, and any "must-haves."
Tuesday - Wednesday: The Foundation I dive into the backend, cleaning up old "clutter," updating your core settings, and mapping out the new site flow.
Thursday - Friday: The Art Direction This is the "Glow Up." I’m building out the new layouts, styling your shop or blog, and ensuring every pixel is intentional.
Saturday: The Polish A dedicated day for mobile testing and technical QA. I make sure every link works and the SEO is tightened up.
Sunday: The Reveal & Handover I send over your refreshed site along with a personalized walkthrough video. You’re ready to launch on Monday morning.
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Continued Care: Studio Support
Refining your site is just the beginning. A digital home should grow as gracefully as your business does. To ensure your site remains a high-performance tool and a beautiful reflection of your work, I offer two paths for ongoing support:
The Monthly Concierge
The high-relief partnership for the busy entrepreneur. Think of this as having a dedicated Art Director on retainer. Instead of letting your "to-do" list pile up, you simply send your updates to me. Whether it’s refreshing your portfolio with a new project, announcing a seasonal pop-up, or updating your availability, I handle the technical housekeeping and aesthetic maintenance. I ensure your site stays current, polished, and professional so you can stay focused on your craft.
The Empowerment Session
A 1-on-1 deep dive into your digital backend. If you prefer to be hands-on but want the confidence of an expert, this is for you. We’ll spend an hour together demystifying your specific Squarespace or Shopify site. I’ll show you exactly how to update your own imagery, adjust your copy, and manage your shop or blog without the fear of "breaking" the design. You’ll walk away feeling empowered to maintain your site's editorial standard on your own terms.
Ready to bring your site into its next season?
Not sure if you need the full EDIT? Let's begin with a Vision Audit. We'll look at where your brand is today versus where it was when we started, and map out exactly how to bridge that gap in one week.
The Vision Audit: Your First Step
Every Editorial Edit begins with a Vision Audit. This is a dedicated 45-minute deep dive where we look at where your business is today versus where it was when your site first launched.
What we’ll uncover:
Which parts of your current site are still serving you and what
is creating friction.How to best integrate your new services, shops, or imagery.
A strategic roadmap for your 7-day Edit.
The $150 Audit fee is a standalone deep dive into your brand’s digital health, and is fully credited toward your Editorial Edit when we book your week.
Frequently Asked Questions
Do you work with other platforms like Wix, Showit, or Square?
I specialize in Squarespace and Shopify to provide the highest level of expertise. However, I handle other platforms on a case-by-case basis. If you’ve built your home elsewhere, please reach out via the contact form and we can see if your project is a fit for my workflow.
Do I need to buy a new Shopify theme?
Not necessarily. Many times, the potential of a "free" theme is simply hidden behind poor styling. During our Vision Audit, I’ll let you know if your current theme can achieve the look you want or if a specific premium theme would be a better investment for your goals.
Can we add a new page during the refresh?
Absolutely. While this is a refinement of your existing site, we can use our week to unlock a new goal—whether that is finally launching your shop page, adding a blog, or creating a new landing page for a specific service.
How do I know if I’m ready for an Edit?
If you have your photos and your words ready, but you’re just tired of the way they look on the screen, you’re ready. If you’re still in the "naming my business" phase, a full build-out might be a better fit for you down the road.
the monthly concierge
A dedicated partnership for your digital space.
This is an affordable, flat-rate partnership reserved exclusively for clients I have already worked with. I come alongside you to protect your digital health, ensuring your site remains a high-performing asset while you stay focused on your expertise.
How we can spend our time together:
SEO Content: I can write and style a monthly blog post or "Journal" entry to help you reach new audiences and improve your search rankings.
Asset Curation: Email me your latest imagery or project updates, and I will expertly organize and layer them into your existing layouts.
Goal Tracking: We can set and monitor specific goals—like increasing newsletter sign-ups or shop conversions—and make the technical tweaks needed to reach them.
Accessibility Sweeps: Ensuring your site stays inclusive and easy to navigate for every visitor.
Technical Polish: Handling those small "housekeeping" tasks like updating links, refreshing your "About" story, or announcing seasonal availability.
Flexible Support for Your Growth:
Monthly Partnership: $77/month — For the business that is evolving quickly and needs consistent art direction.
Quarterly Partnership: $197/quarter — For a seasonal "glow-up" to keep your digital space current and polished.
Let’s Chat. This service is an intimate partnership rather than a public offering. If you are interested in having a dedicated hand to help your business flourish, please reach out via email.
don't just take my word for it:
don't just take my word for it:
5 out of 5 Stars! Highly recommend! Fromage Studio knocked it out of the park with my online booking site…Jess went above and beyond… Working with Fromage Studio is a dream, Jess is absolutely a talent and a master of her craft. I can't recommend enough- go to Fromage, you will be blown away and blessed by what happens to your business!