Refinement over Reinvention: Why 2026 is the Year of the Editorial Edit

A love letter to the small businesses staying beautiful and staying open.

There is a quiet, collective exhaustion that comes with running a small business in 2026. We are navigating an economy that feels unpredictable, and the pressure to constantly "pivot," "rebrand," or "start over" is louder than ever. We are told that to grow, we must reinvent. To be seen, we must tear it all down and build something newer, bigger, and more expensive.

But I’ve always believed that the most beautiful things in life aren't the ones that are brand new—they are the ones that have been cared for, polished, and refined over time.

If it isn’t broken, let’s not fix it. Let’s romanticize it instead.

The Power of What You’ve Already Built

I am shifting the heart of Fromage Studio because I want to come alongside you, not overwhelm you. I’ve seen too many incredible makers and service providers stall their growth because they believe they need a $15,000 custom build-out before they can truly "show up."

The truth is, you’ve already done the hardest part. You’ve built the foundation. You’ve gathered the stories, the craft, and the community. Your website doesn’t need to be reinvented; it just needs to be revealed. It needs the "DIY" edges smoothed out, the mobile experience polished, and the art direction elevated to match the professional you are today.

A Sustainable Path for 2026

In this economy, being a small business owner is an act of bravery. Every dollar and every hour of your time matters. That is why I am moving away from months-long projects to focus exclusively on The Editorial Edit.

This is my way of making high-fidelity design accessible. It’s a seven-day evolution where we focus on the "Heart of the House"—your homepage, your about page, and your shop—to ensure they are doing the heavy lifting for you.

We aren't throwing away the wheel; we are simply ensuring it turns with more grace. We are fixing the technical friction, setting the foundational SEO, and bringing your visual aesthetic into alignment so you can finally send your link with confidence.

Choosing Ease over Overhaul

As we look at our goals for 2026, let’s make "ease" our primary metric. You don't need another massive project on your plate. You need the relief of knowing your digital home is taken care of.

I’m here to help you fall in love with your website again, not by giving you something new, but by showing you the hidden potential of what you’ve already created.

Your work is worth romanticizing. Your business is worth staying open. Let’s spend a week making sure the world sees that, too.