Squarespace Website Refresh or Redesign: Which Path is Right for Your Spokane Business?
You're a busy Spokane small business owner, juggling a million tasks while building your brand. Your Squarespace website is your digital storefront, and it's crucial that it reflects your business accurately and effectively. But when is it time for a simple refresh, and when do you need a full-blown redesign? Let's dive in.
The Website Refresh: A Quick Facelift
A website refresh is like giving your business a fresh coat of paint. It's a focused update that can breathe new life into your online presence without breaking the bank. Consider a refresh if:
Your brand has evolved: Your website's look and feel no longer align with your current brand identity.
Your website is outdated: The design feels stale or doesn't match modern web design trends.
You need to improve user experience: Navigation is clunky, or your website isn't mobile-friendly.
Content needs a boost: Your website content feels outdated or lacks engagement.
The Website Redesign: A Complete Overhaul
A website redesign is a more significant undertaking, akin to building a new home. It's time for a complete overhaul if:
Your website is outdated: Your website is built on an old platform that's difficult to manage or update.
Your website isn't user-friendly: Visitors struggle to find information or complete desired actions.
Your website doesn't reflect your business goals: Your website isn't effectively supporting your business objectives.
Your brand has undergone a major transformation: Your website no longer aligns with your brand identity or target audience.
Which Path is Right for You?
To determine whether you need a refresh or a redesign, consider the following:
Evaluate your website's performance: Analyze website traffic, bounce rates, and conversion rates to identify areas for improvement.
Assess your business goals: Determine if your website is effectively supporting your current and future business objectives.
Consider your budget and timeline: A redesign is typically more time-consuming and expensive than a refresh.
Fromage Studio can help you decide! Our website audit can provide valuable insights into your website's strengths and weaknesses, helping you determine the best course of action.
Our Website Audit & Optimization Service includes:
A comprehensive analysis of your website's design, functionality, and user experience.
Identification of opportunities to improve SEO, conversions, and user engagement.
Actionable recommendations tailored to your specific business goals.
Ready to elevate your website? Contact us today for a free consultation!
