The Luxury of Knowing: why information is the greatest competitive advantage
Why we choose Big Box Stores over small businesses (and how to fix it).
We’ve all been there. It’s a holiday weekend, and you want to support that beautiful local shop across town. But you find yourself hesitating. Are they open today? Did they change their hours for the season? Is that specific item in stock, or will you drive forty minutes only to find an empty shelf?
In that moment of uncertainty, most people do the easy thing: they go to Big Box Store.
It isn’t because they love big corporations more than your brand. It’s because Big Box Stores provides the Luxury of Knowing. On their site, you know exactly what is in stock, exactly when the doors close, and exactly how the return policy works. Their website is a 24/7 concierge that never sleeps.
As small business owners, our greatest hurdle isn't our talent—it’s our accessibility.
the digital concierge
Social media is a beautiful tool for storytelling, but it is a terrible filing cabinet. Your customers shouldn’t have to hunt through six months of Instagram Captions or "Story Highlights" to find out if you're on vacation in Greece or if your shipping times have changed.
Your website is the one place where you have total control over the narrative. When your information is stale—an old address, an outdated "Contact Me" form, or a "Coming Soon" page that’s been there since 2024—you are unintentionally telling your customer that your business is "closed," even if you’re standing right behind the counter.
small business heart, big brand reliability
The goal of a website refresh isn't just to make things pretty; it's to make things clear. In my Editorial Edits, we focus on removing the friction that sends customers back to the "Big Box" stores. We make sure:
The Basics are Unshakeable: Your hours, your location, and your current availability are front and center.
The Stock is Transparent: If you’re a maker, your customers know exactly what they can buy now.
The Policy is Peace of Mind: A clear return or booking policy creates the trust needed to hit "Purchase."
beyond the url: google and beyond
Updating your website is the first step, but it doesn't end there. By keeping your site current, you feed the right information to Google. When you update your Google Business profile alongside your website, you ensure that the person searching for you at 9:00 PM on a Tuesday gets the right answer.
accessibility as an act of care
Keeping your information up to date is an act of care for your customer. It says, "I value your time. I want to make it easy for you to find me. I am here, I am open, and I am ready for you."
In 2026, let’s stop letting "uncertainty" be the reason people don't shop small. Let’s give your business the professional reliability it deserves, so your customers can shop with the same confidence they have at a major corporation—but with the heart that only you can provide.
the reality of wearing every hat
I know that as a small business owner—whether you are a team of three or a team of one—keeping every digital corner of your business updated feels like a mountain you don’t have time to climb. When you are the one making the products, answering the emails, and packing the boxes, the "website hours" are usually the last thing on your mind.
I’m not just here to fix it once; I’m here to help you keep it moving.
If the thought of logging into your backend makes you want to close your laptop, let’s team up. Beyond the one-week Edit, I offer a monthly "Studio Support" service that is designed to be intentionally affordable. It’s simple: you send me an email with your updates—new holiday hours, a vacation notice, or a fresh product drop—and I handle the rest. No more "I'll get to it eventually." It just gets done.
Want to learn the "how-to" yourself? For those who want to reclaim their digital independence, I also offer personalized teaching sessions. I can walk you through the "scary" parts of Squarespace or Shopify so you feel confident making those quick changes on the fly.
Whether you want me to be your hands-on digital concierge or your behind-the-scenes mentor, the goal is the same: making sure your customers always find exactly what they need.
