Notes from the Atelier.
The status quo guarantees compromise. This is where we publish our uncompromised thoughts on high-end business, digital asset valuation, and the three costly liabilities most luxury brands accept without question. Essential, provocative reading for those who prioritize permanence over quick fixes.
Out with the Old, In with the Blooms: Spring Cleaning Your Website for a Fresh Start
Here at Fromage, we believe your website should be a blooming garden of information and visual delight, attracting potential customers and nurturing their interest in your business. If your website feels a bit tired and outdated, fear not! This blog post will guide you through the process of revitalizing your website for spring, just like nature awakens after a long winter.
Pinterest, let’s talk about it.
I thought I’d expand on my Pinterest post I made the other day about how my analytics were so high. While it’s not a new platform, I feel like it’s often overlooked. Like have you ever scrolled through endless pictures of dream kitchens, travel destinations, and DIY crafts, only to realize you've been on Pinterest for hours? Believe it or not, this social media platform filled with inspirational visuals can be a goldmine for businesses looking to attract new customers.
Website Design on a Budget: Myths vs. Reality
Let's face it, building a website can feel overwhelming, especially for small businesses. One of the biggest concerns? Cost. Website design myths can make it seem like a luxury reserved for large corporations, leaving you wondering if a professional website is even in the cards for your growing business.
You Launched Your Website! Now What? A Guide to Conversion Magic for Small Businesses
Congratulations! You've conquered the website creation stage. Now comes the real test: turning website visitors into paying customers. Don't worry, launching your site is just the beginning of your online journey. Here's a roadmap to transform your website into a conversion powerhouse in the crucial weeks following launch:
Standing Out From The Crowd: Building a Brand Identity Before Your Website Launch
Imagine this: you've poured your heart and soul into your small business. You've got a fantastic product or service, and you're ready to take it online. But before you dive headfirst into web design and development, there's a crucial step you can't afford to skip: building a brand identity.
5 Reasons Your Service-Based Business Needs a Website in 2024 (and Why It Rocks!)
Still rocking the phonebook and hoping for the best? In 2024, a website is no longer optional for service-based businesses – it's a game-changer. Not convinced? Here are 5 reasons why your service business needs a website (and why it totally rocks!)
Springing Forward: Top Design Trends for 2024 Across Web, Brand, Tech, and Fashion
As the world awakens with the vibrant energy of spring, so do design trends across various industries. From immersive tech experiences to a return to nature's embrace, 2024 promises exciting new directions in web design, branding, tech design, and fashion design.
The Imperfect Perfection: How Vulnerability Drives Authentic Branding and Deeper Connections (and My Own Journey)
Ditch the facade and forge genuine connections! Explore the power of vulnerability in branding and learn how to unlock its benefits for deeper customer relationships. Plus, my own journey towards authentic brand storytelling.
The Power of Branding in Talent Attraction and Retention: A Key Strategy for Spokane Businesses
Cultivating a positive employer image through branding isn't just a strategy; it's an investment in the future of your business.
Unlocking the Synergy: The Dynamic Duo of Social Media and Your Website
In today's digital landscape, having an online presence is non-negotiable for any business. However, the meteoric rise of social media has led some to question whether a website is still a necessity. The unequivocal answer? Yes, and here's why.
Website Makeover: Revitalizing Your Digital Presence
In today's digital-driven world, a website is no longer just an online presence; it's the cornerstone of your business's digital identity. It's your virtual headquarters, your 24/7 salesperson, and your most powerful marketing tool.
How to Design a Website That Converts Visitors into Customers
Your website serves as the digital handshake, often being the very first interaction potential customers have with your business. Making a positive first impression is vital, and this relies on a website that is not only visually appealing but also easy to navigate. A well-designed website can do wonders, attracting new customers, fostering trust and loyalty among existing ones, and ultimately boosting your sales.
4 Questions To Ask When Discovering Your Brand Identity
Your brand identity is what sets you apart from your competitors and makes you memorable to your customers. It's the sum total of all of the elements that make up your business, including your name, logo, tagline, messaging, and visual identity.
How to Create a Successful Brand Identity
Your brand identity is what sets you apart from your competitors and makes you memorable to your customers. It's the sum total of all of the elements that make up your business, including your name, logo, tagline, messaging, and visual identity.