small business playbook

A thoughtful collection of tips on how to grow as a business owner, making your website a showstopper, and using what you have to make your business successful.

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Why Your Website is a Non-Negotiable in 2025 (Even with Social Media)

Picture this: you stumble upon a brand on Instagram that sparks your interest. Their feed is gorgeous, their captions are witty, and you're hooked. But then... you click on their link in bio, and it takes you to a janky website that looks like it was built in the early 2000s. Ouch.

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Beyond Social Media: Why Your Website is Your Most Powerful Asset in 2025

The digital landscape is constantly shifting, and as entrepreneurs, we need to be adaptable and ready to pivot when necessary. With recent discussions around the potential ban (or re-ban) of TikTok, it's more crucial than ever to diversify your online presence and ensure you have a solid foundation beyond social media.

While platforms like TikTok can be fantastic for reaching new audiences and building a community, they're ultimately rented spaces. You don't own your followers or your content, and algorithms can change in an instant, impacting your reach and visibility.

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Ikigai in 2025: Finding Your Purpose (and Building a Business You Love)

It's a new year, a fresh start, a chance to set intentions and dream big. But as you're mapping out your goals for 2025, have you considered your Ikigai?

Ikigai, the Japanese concept of "a reason for being," goes beyond just setting goals. It's about finding that sweet spot where your passion, mission, vocation, and profession intersect. It's about building a business (and a life) that feels truly aligned with your purpose.

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Consumerism vs. Community: Supporting Small Businesses Mindfully

The holiday season is a time for giving, but it's also a time for reflection. As we're bombarded with messages to buy, buy, buy, it's important to take a step back and consider our consumption habits. Do we really need all of the stuff that we're being told to buy? And what impact is our consumption having on our communities and the planet?

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Give Your Website a Fresh Start This Holiday Season

The holiday season is a crucial time for businesses to showcase their products and services. A well-designed and optimized website can help you attract more customers and increase sales during this busy time.

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A Thoughtful Guide: Nurturing Your Business and Yourself This Holiday Season

The holidays are fast approaching, and with them comes a whirlwind of emotions. Excitement for connecting with loved ones often mingles with the stress of managing client projects, holiday marketing, and self-care.

This year, let's approach the season from a place of thoughtfulness and intention. This guide offers a practical approach to navigating the busy period while still showing up authentically for your clients, your business, and yourself.

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All Eyes on YOU - Leveraging Squarespace SEO: A Beginner's Guide

Spokane Businesses, did you know: Squarespace is a fantastic platform for building beautiful websites, but did you know it also has built-in SEO features to help you rank higher in search engine results? SEO, or Search Engine Optimization, is the process of improving your website's visibility and ranking in search engine results pages (SERPs).

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Elevate Your Brand: The ROI of a Custom Website

In today's digital age, a well-designed website is no longer a luxury; it's a necessity for small businesses. But is investing in a custom website really worth the cost? Let's explore the return on investment (ROI) and how a custom website can benefit your business.

A custom website is more than just a collection of pages; it's a reflection of your brand's unique personality and values.

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Maximize Your Website with Squarespace Memberships

Ever wished your website could be a little more exclusive, a little more you? Well, I've got a game-changer for you: Squarespace Memberships.

I'm a huge fan of Squarespace for building beautiful, user-friendly websites for my clients, and this feature is icing on the cake. It's like having your own private club for your biggest fans and most loyal customers.

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Beyond the Brag: Crafting a Compelling "About Me" Page That Converts

One of the most common challenges I encounter when working with clients is their struggle to write a compelling "About Me" page. Many entrepreneurs find themselves stuck between sounding overly salesy or too humble. But a well-crafted "About Me" page can be a powerful tool for attracting new clients and building trust.

Your "About Me" page is often the first impression visitors have of your business. It's your chance to connect with potential clients, build trust, and showcase your unique value proposition. But how do you write an "About Me" page that's both authentic and effective?

We know you’re kind of a big deal so let’s talk about it.

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