small business playbook

A thoughtful collection of tips on how to grow as a business owner, making your website a showstopper, and using what you have to make your business successful.

One Person Powerhouse fromage.studio One Person Powerhouse fromage.studio

Squarespace Website Refresh or Redesign: Which Path is Right for Your Spokane Business?

You're a busy Spokane small business owner, juggling a million tasks while building your brand. Your website is your digital storefront, and it's crucial that it reflects your business accurately and effectively. But when is it time for a simple refresh, and when do you need a full-blown redesign? Let's dive in.

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fromage.studio fromage.studio

Conquering the Spokane SEO Maze: A Clear Path to Organic Traffic Growth for Your Local Business (This Might Be the Best Guide You Ever Read)

Feeling lost in the labyrinth of SEO jargon? Don't worry, Spokane businesses, we've all been there. But fear not, SEO adventurers! This guide will be your compass, helping you navigate the twists and turns to reach your destination: organic traffic growth for your Spokane business.

The Spokane SEO Maze: Understanding Page vs. Site SEO

Imagine your website as a bustling marketplace in the heart of Spokane. Individual pages are like unique shops, each needing to be well-stocked and inviting (that's page SEO). But if the marketplace itself has a confusing layout and hidden entrances (poor site SEO), potential customers might struggle to find your fantastic products or services.

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fromage.studio fromage.studio

Spokane Baby Company: A Haven for Pre-Loved Treasures and Parenting Support

Remember that Mother's Day giveaway we held last month? We offered a free website to a deserving Mompreneur – a mom running a business, pursuing a passion project, or simply needing a digital space to call their own. Nominations poured in, filled with inspiring stories of moms chasing dreams and juggling it all.

Mica, the owner of Spokane Baby Company, stood out.

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Comeback Kid fromage.studio Comeback Kid fromage.studio

The Comeback Kid - Guide to Reigniting Your Brand

The fire still burns, but the embers have cooled. You're the Comeback Kid – a business owner who's faced setbacks, weathered storms, and maybe even taken a temporary break. But the spark of entrepreneurial passion still flickers within. Now, it's time to reignite the flames and stage a spectacular comeback.

Who doesn’t love a good comeback?

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One Person Powerhouse fromage.studio One Person Powerhouse fromage.studio

One-Person Powerhouse: Own Your Niche and Captivate Your Audience

Do you wear multiple hats in your business? You're the marketing guru, the client magnet, the product creator, and the fulfillment whiz. Maybe you're a freelance photographer capturing life's precious moments or a balloon artist twisting whimsical creations that spark joy. Perhaps you're an e-commerce entrepreneur with a passion for something unique, and you manage your online store with a keen eye for detail. You could even be a nail artist transforming fingertips into works of art.

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Web Design fromage.studio Web Design fromage.studio

Out with the Old, In with the Blooms: Spring Cleaning Your Website for a Fresh Start

Here at Fromage, we believe your website should be a blooming garden of information and visual delight, attracting potential customers and nurturing their interest in your business. If your website feels a bit tired and outdated, fear not! This blog post will guide you through the process of revitalizing your website for spring, just like nature awakens after a long winter.

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Branding, Marketing, Pinterest fromage.studio Branding, Marketing, Pinterest fromage.studio

Pinterest, let’s talk about it.

I thought I’d expand on my Pinterest post I made the other day about how my analytics were so high. While it’s not a new platform, I feel like it’s often overlooked. Like have you ever scrolled through endless pictures of dream kitchens, travel destinations, and DIY crafts, only to realize you've been on Pinterest for hours? Believe it or not, this social media platform filled with inspirational visuals can be a goldmine for businesses looking to attract new customers.

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fromage.studio fromage.studio

Website Design on a Budget: Myths vs. Reality

Let's face it, building a website can feel overwhelming, especially for small businesses. One of the biggest concerns? Cost. Website design myths can make it seem like a luxury reserved for large corporations, leaving you wondering if a professional website is even in the cards for your growing business.

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Web Design, Website Launch fromage.studio Web Design, Website Launch fromage.studio

You Launched Your Website! Now What? A Guide to Conversion Magic for Small Businesses

Congratulations! You've conquered the website creation stage. Now comes the real test: turning website visitors into paying customers. Don't worry, launching your site is just the beginning of your online journey. Here's a roadmap to transform your website into a conversion powerhouse in the crucial weeks following launch:

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