small business playbook
A thoughtful collection of tips on how to grow as a business owner, making your website a showstopper, and using what you have to make your business successful.
Relaunching on a Budget: Creative Strategies for Making a Big Splash
You're ready to hit the reset button on your business, but limited resources might be holding you back. Fear not, fellow entrepreneur! With a dash of creativity and some strategic planning, you can make a big splash even on a budget.
Squarespace Website Refresh or Redesign: Which Path is Right for Your Spokane Business?
You're a busy Spokane small business owner, juggling a million tasks while building your brand. Your website is your digital storefront, and it's crucial that it reflects your business accurately and effectively. But when is it time for a simple refresh, and when do you need a full-blown redesign? Let's dive in.
How to make a perfect website for a Spokane Business; The Fromage Studio Recipe.
You're a Spokane small business owner. You know the importance of a strong online presence, but creating a website that truly stands out can feel like baking a complex soufflé. Fear not! We've got the recipe for a perfect Spokane website.
Conquering the Spokane SEO Maze: A Clear Path to Organic Traffic Growth for Your Local Business (This Might Be the Best Guide You Ever Read)
Feeling lost in the labyrinth of SEO jargon? Don't worry, Spokane businesses, we've all been there. But fear not, SEO adventurers! This guide will be your compass, helping you navigate the twists and turns to reach your destination: organic traffic growth for your Spokane business.
The Spokane SEO Maze: Understanding Page vs. Site SEO
Imagine your website as a bustling marketplace in the heart of Spokane. Individual pages are like unique shops, each needing to be well-stocked and inviting (that's page SEO). But if the marketplace itself has a confusing layout and hidden entrances (poor site SEO), potential customers might struggle to find your fantastic products or services.
Side Hustle Hero: Captivate Your Audience with the Power of Storytelling
Calling all Side Hustle Heroes! You've got the skills, the passion, and maybe even a killer website (thanks, Fromage Studio!). But in the crowded online marketplace, how do you make your side hustle stand out from the rest?
The answer? Storytelling.
Spokane Baby Company: A Haven for Pre-Loved Treasures and Parenting Support
Remember that Mother's Day giveaway we held last month? We offered a free website to a deserving Mompreneur – a mom running a business, pursuing a passion project, or simply needing a digital space to call their own. Nominations poured in, filled with inspiring stories of moms chasing dreams and juggling it all.
Mica, the owner of Spokane Baby Company, stood out.
The Comeback Kid - Guide to Reigniting Your Brand
The fire still burns, but the embers have cooled. You're the Comeback Kid – a business owner who's faced setbacks, weathered storms, and maybe even taken a temporary break. But the spark of entrepreneurial passion still flickers within. Now, it's time to reignite the flames and stage a spectacular comeback.
Who doesn’t love a good comeback?
The Creative Craving a Brand Refresh: Where Storytelling Meets Design
Have you ever stared at a blank canvas, yearning to express your unique artistic voice, but felt a nagging sense of "been there, done that" with your current brand identity? Welcome to the world of the Creative Craving a Brand Refresh!
One-Person Powerhouse: Own Your Niche and Captivate Your Audience
Do you wear multiple hats in your business? You're the marketing guru, the client magnet, the product creator, and the fulfillment whiz. Maybe you're a freelance photographer capturing life's precious moments or a balloon artist twisting whimsical creations that spark joy. Perhaps you're an e-commerce entrepreneur with a passion for something unique, and you manage your online store with a keen eye for detail. You could even be a nail artist transforming fingertips into works of art.
From Passion to Profit: How Fromage Studio Empowers Your Side Hustle
Let's face it, we've all dreamt of turning that cherished hobby into a side hustle that fuels our creativity and brings home the bacon (or, perhaps, the hot honey – but more on that later). But between the initial spark of inspiration and a thriving online presence lies a vast, often confusing landscape.
Meet the Fromage Studio Dream Team: The Creative Entrepreneurs Conquering the Online World!
Hey there, design enthusiasts and business dreamers! We're Fromage Studio, your friendly neighborhood website designers with a passion for helping amazing businesses like yours thrive online. But enough about us, today's all about YOU, the incredible entrepreneurs we love to work with!
Out with the Old, In with the Blooms: Spring Cleaning Your Website for a Fresh Start
Here at Fromage, we believe your website should be a blooming garden of information and visual delight, attracting potential customers and nurturing their interest in your business. If your website feels a bit tired and outdated, fear not! This blog post will guide you through the process of revitalizing your website for spring, just like nature awakens after a long winter.
Pinterest, let’s talk about it.
I thought I’d expand on my Pinterest post I made the other day about how my analytics were so high. While it’s not a new platform, I feel like it’s often overlooked. Like have you ever scrolled through endless pictures of dream kitchens, travel destinations, and DIY crafts, only to realize you've been on Pinterest for hours? Believe it or not, this social media platform filled with inspirational visuals can be a goldmine for businesses looking to attract new customers.
Website Design on a Budget: Myths vs. Reality
Let's face it, building a website can feel overwhelming, especially for small businesses. One of the biggest concerns? Cost. Website design myths can make it seem like a luxury reserved for large corporations, leaving you wondering if a professional website is even in the cards for your growing business.
You Launched Your Website! Now What? A Guide to Conversion Magic for Small Businesses
Congratulations! You've conquered the website creation stage. Now comes the real test: turning website visitors into paying customers. Don't worry, launching your site is just the beginning of your online journey. Here's a roadmap to transform your website into a conversion powerhouse in the crucial weeks following launch:
Standing Out From The Crowd: Building a Brand Identity Before Your Website Launch
Imagine this: you've poured your heart and soul into your small business. You've got a fantastic product or service, and you're ready to take it online. But before you dive headfirst into web design and development, there's a crucial step you can't afford to skip: building a brand identity.
5 Reasons Your Service-Based Business Needs a Website in 2024 (and Why It Rocks!)
Still rocking the phonebook and hoping for the best? In 2024, a website is no longer optional for service-based businesses – it's a game-changer. Not convinced? Here are 5 reasons why your service business needs a website (and why it totally rocks!)
Springing Forward: Top Design Trends for 2024 Across Web, Brand, Tech, and Fashion
As the world awakens with the vibrant energy of spring, so do design trends across various industries. From immersive tech experiences to a return to nature's embrace, 2024 promises exciting new directions in web design, branding, tech design, and fashion design.
The Imperfect Perfection: How Vulnerability Drives Authentic Branding and Deeper Connections (and My Own Journey)
Ditch the facade and forge genuine connections! Explore the power of vulnerability in branding and learn how to unlock its benefits for deeper customer relationships. Plus, my own journey towards authentic brand storytelling.
The Power of Branding in Talent Attraction and Retention: A Key Strategy for Spokane Businesses
Cultivating a positive employer image through branding isn't just a strategy; it's an investment in the future of your business.