small business playbook
A thoughtful collection of tips on how to grow as a business owner, making your website a showstopper, and using what you have to make your business successful.
Out with the Old, In with the Blooms: Spring Cleaning Your Website for a Fresh Start
Here at Fromage, we believe your website should be a blooming garden of information and visual delight, attracting potential customers and nurturing their interest in your business. If your website feels a bit tired and outdated, fear not! This blog post will guide you through the process of revitalizing your website for spring, just like nature awakens after a long winter.
You Launched Your Website! Now What? A Guide to Conversion Magic for Small Businesses
Congratulations! You've conquered the website creation stage. Now comes the real test: turning website visitors into paying customers. Don't worry, launching your site is just the beginning of your online journey. Here's a roadmap to transform your website into a conversion powerhouse in the crucial weeks following launch:
Unlocking the Synergy: The Dynamic Duo of Social Media and Your Website
In today's digital landscape, having an online presence is non-negotiable for any business. However, the meteoric rise of social media has led some to question whether a website is still a necessity. The unequivocal answer? Yes, and here's why.
Website Makeover: Revitalizing Your Digital Presence
In today's digital-driven world, a website is no longer just an online presence; it's the cornerstone of your business's digital identity. It's your virtual headquarters, your 24/7 salesperson, and your most powerful marketing tool.
How to Design a Website That Converts Visitors into Customers
Your website serves as the digital handshake, often being the very first interaction potential customers have with your business. Making a positive first impression is vital, and this relies on a website that is not only visually appealing but also easy to navigate. A well-designed website can do wonders, attracting new customers, fostering trust and loyalty among existing ones, and ultimately boosting your sales.
How to Create a Successful Brand Identity
Your brand identity is what sets you apart from your competitors and makes you memorable to your customers. It's the sum total of all of the elements that make up your business, including your name, logo, tagline, messaging, and visual identity.