small business playbook

A thoughtful collection of tips on how to grow as a business owner, making your website a showstopper, and using what you have to make your business successful.

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Out with the Old, In with the Blooms: Spring Cleaning Your Website for a Fresh Start

Here at Fromage, we believe your website should be a blooming garden of information and visual delight, attracting potential customers and nurturing their interest in your business. If your website feels a bit tired and outdated, fear not! This blog post will guide you through the process of revitalizing your website for spring, just like nature awakens after a long winter.

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You Launched Your Website! Now What? A Guide to Conversion Magic for Small Businesses

Congratulations! You've conquered the website creation stage. Now comes the real test: turning website visitors into paying customers. Don't worry, launching your site is just the beginning of your online journey. Here's a roadmap to transform your website into a conversion powerhouse in the crucial weeks following launch:

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How to Design a Website That Converts Visitors into Customers

Your website serves as the digital handshake, often being the very first interaction potential customers have with your business. Making a positive first impression is vital, and this relies on a website that is not only visually appealing but also easy to navigate. A well-designed website can do wonders, attracting new customers, fostering trust and loyalty among existing ones, and ultimately boosting your sales.

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