small business playbook
A thoughtful collection of tips on how to grow as a business owner, making your website a showstopper, and using what you have to make your business successful.
The Imperfect Perfection: How Vulnerability Drives Authentic Branding and Deeper Connections (and My Own Journey)
Ditch the facade and forge genuine connections! Explore the power of vulnerability in branding and learn how to unlock its benefits for deeper customer relationships. Plus, my own journey towards authentic brand storytelling.
The Power of Branding in Talent Attraction and Retention: A Key Strategy for Spokane Businesses
Cultivating a positive employer image through branding isn't just a strategy; it's an investment in the future of your business.
How to Design a Website That Converts Visitors into Customers
Your website serves as the digital handshake, often being the very first interaction potential customers have with your business. Making a positive first impression is vital, and this relies on a website that is not only visually appealing but also easy to navigate. A well-designed website can do wonders, attracting new customers, fostering trust and loyalty among existing ones, and ultimately boosting your sales.
4 Questions To Ask When Discovering Your Brand Identity
Your brand identity is what sets you apart from your competitors and makes you memorable to your customers. It's the sum total of all of the elements that make up your business, including your name, logo, tagline, messaging, and visual identity.